Free Book Offer — One Per Organization

“ Turn a Lifeless Team Into an Energized Culture People Actually Want to Be Part Of ”

★★★★★
FISH! Free Book Offer

“FISH! is the map that shows you how to turn a demoralized team into one that’s energized, engaged, and actually loves coming to work. One of the simplest, most repeatable culture tools available today.”

— CEO, Hospital in California

Here’s the deal:

We cover the full cost of the book. All we ask is that you cover the $9.95 shipping & handling to get it to your door.

$24.95 FREE!  + $9.95 S&H
Transform Toxic Energy Dumps into Thriving, Engaging Workplaces
A Quick, Life-Changing Read
Shipped to your door — we cover the book cost
One free copy per organization
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 Trusted by teams at Apple, Southwest Airlines, Home Depot, Ford & 30,000+ organizations worldwide
Ford
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Home Depot
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Jamba Juice
Life Care
London Primary School
Missouri Baptist
North East School District
Northwest Health
Novus Clinic
Missouri Realtors
Ottawa County Michigan
Ranken Jordan
Sodexo
Southwest Airlines
Sprint
State of Wisconsin DOT
The Pines
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Wilson Learning
Wurzbach Dental
Zappos
Actuant Electrical
Applebees
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Aspen Skiing
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Praise for FISH!

What Leaders Say

FISH! is so much fun to watch, and the message is so important to hear, that I carry it with me wherever I go.

Ken Blanchard
Ken Blanchard
Co-author, The One Minute Manager

FISH! shows when you ignite people’s natural passion for serving others and having fun while you do it, you can achieve amazing results. We believe strongly in that approach at Zappos and FISH! fits perfectly with our beliefs.

Tony Hsieh
Tony Hsieh
New York Times bestselling author of Delivering Happiness and CEO of Zappos.com

This is one fish story that doesn’t exaggerate. It shows you how changing your attitude lets you enjoy your work and your life. Hook into it; it’s quite a catch!

Spencer Johnson, M.D.
Spencer Johnson, M.D.
Author of Who Moved My Cheese?, co-author of The New One Minute Manager

Employees smile because they ‘want’ to, not because they ‘have’ to, and the pride that derives from that very simple fact makes FISH! a must-read for your own self-improvement.

Colleen Barrett
Colleen Barrett
President Emeritus, Southwest Airlines

When You Get This Book For FREE…

Here’s a sneak peek at what you’ll discover…

Section #1: The Four Practices
Secret #1
How a deceptively simple choice — made fresh every single morning — is the foundation every other culture shift is built on.
Secret #2
Why bringing genuine energy and lightness to routine work isn’t “unprofessional” — it’s one of the most underused performance levers in any organization.
Secret #3
The one habit that costs nothing, takes seconds, and makes every person you interact with feel like they actually matter.
Secret #4
How to turn ordinary interactions into moments people remember — and why that’s the difference between a transaction and a relationship.
Section #2: Why This Actually Works
Secret #5
Why culture change efforts built on mandates and posters fail — and what Pike Place fishmongers did instead that actually stuck.
Secret #6
The real reason a workplace can feel either like a “toxic energy dump” or a place people fight to get hired into — and it has almost nothing to do with the work itself.
Secret #7
How one manager inherited the most disengaged team in her company — and what she changed first.
Section #3: Bringing It to Your Team
Secret #8
Why you don’t need a training budget, an off-site, or a consultant to start — just a willingness to go first.
Secret #9
How to introduce these ideas to a skeptical team without it feeling like corporate buzzword bingo.
Secret #10
The simple shared language that lets your team call each other up (not out) when energy starts to slip.
Section #4: Making It Last
Secret #11
Why most culture initiatives fade after 90 days — and the one practice that keeps FISH! organizations renewing it year after year.
Secret #12
How to know when your team is ready to go deeper — and what that next step actually looks like.
FISH! Free Book Offer

Like We Mentioned, This Book Is Free

We cover the cost of the book. All we ask is that you help cover the $9.95 shipping cost.

US addresses only • Limit of one per organization

Yes! Reserve My Free Copy Now!
FISH! Has Already Helped Countless Organizations

The Question Is, Are You Next?

Reader Reviews

What Readers Are Saying…

From Goodreads

★★★★★

An amazing quick read about how our attitude affects our job…and the fact that we tend to blame anything else but ourselves. Easy way to see how what we do affects others and how our own attitude also passes on to everyone else we work with. I strongly recommend this book to anyone and everyone that would like to change what we think is boring into an exciting and fun time. After all, who doesn’t like to have fun at work!

★★★★★

Looking for advice on motivating student workers, a manager’s recommendation led to this book. Refreshingly different from typical business reads — formatted as a story about a newly promoted leader. Finished it in about an hour and came away genuinely motivated.

★★★★★

Received this from a coworker and it was absolutely worth the read. The writing flows naturally, the story is encouraging, and the message is clear: even in difficult situations, your attitude determines your outcome — for you and everyone around you.

★★★★★

Doesn’t over-explain or complicate the ideas — and that’s exactly what makes it work. The concepts are simple and direct. The real value isn’t just understanding them, it’s committing to live them daily. Left feeling genuinely more motivated.

★★★★★

Great Principles and Examples!

Read this before starting a new job after the interviewer recommended it to understand the company’s culture. Well-written and immediately practical — covering both the philosophy and how to actually put it into action.

★★★★★

The ideas in this book apply everywhere. Our school now has teams actively working together to bring each principle to life campus-wide — and the results have been wonderful.

★★★★★

A small book with a meaningful impact. A great story about leading a struggling team through real obstacles, with lessons that land equally well for a first-time manager or a seasoned leader who needs a back-to-basics reset.

What If Your Team Actually Loved Coming to Work…?


From: The FISH! Philosophy Team

Seattle, WA — home of Pike Place Fish Market

Have you watched a once-energized team slowly go flat?

People showing up, doing their jobs… technically present. Mentally elsewhere.

Good people. Just disengaged. And nobody is quite sure how it got this way.

What would it mean if your team actually wanted to be at work?

Decades ago, a fish market in Seattle was one of the most miserable places in the city to work — cold mornings, long shifts, a team that had completely checked out. Then the fishmongers made a decision that changed everything: they chose to love the work they were already doing.

That choice was captured on film.

That film became FISH! — and the philosophy behind it has since shaped how more than 30,000 organizations build their culture, from Fortune 500 companies to schools to government agencies.

A Few Things FISH! Will Help You Do…

FISH! will give your team a shared language for how they choose to show up — something they can use starting Monday morning…
FISH! will show you how one simple daily shift can change the entire feel of a team, without a budget or a mandate…
FISH! introduces four practices that work in any industry, any team size, any budget — including yours…

Your team’s culture is forming right now — with or without intention. This book is the simplest place to start shaping it.

FISH! Free Book Offer

Like We Mentioned, This Book Is Free

We cover the cost of the book. All we ask is that you help cover the $9.95 shipping cost.

US addresses only • Limit of one per organization

Yes! Reserve My Free Copy Now!
Yes! Reserve My Free Copy Now! →