Speaking

Speakers and Facilitators

Bob Phillips


As Texas’ premier FISH! presenter, Bob Phillips brings decades of leadership in the hospitality industry and innovative techniques to enhance employee engagement, teamwork, retention, customer service, and morale. Known for his contagious enthusiasm and humorous storytelling, Bob’s training sessions ignite excitement and foster workplace transformation. Through his company, Improving Your Success, Bob helps organizations achieve greater success by creating a fun and productive work environment.

Bob Phillips’ journey into the world of hospitality began at the age of 12 in the heart of Texas at Aquarena Springs, San Marcos. From operating glass-bottom boats to performing as an underwater clown alongside Ralph, the Famous Swimming Pig, Bob discovered early on the joy of captivating audiences and creating memorable experiences. This unique start, combined with a heartfelt passion for storytelling, laid the foundation for his illustrious career.

After exploring diverse cultures while backpacking through Europe, Bob returned to Texas, ready to weave his global insights into local tourism. His dynamic roles ranged from Associate Director of the Irving Convention and Visitors Bureau to leading the Grapevine Convention and Visitors Bureau as the Executive Director. He climbed the ranks, eventually steering Classic Attractions, Incorporated as President and guiding Visit Addison as Director.

Bob’s expertise reverberated throughout the industry, culminating in leadership positions like chairing the Dallas/Fort Worth Area Tourism Council, the Texas Travel Industry Association, and the Advisory Committee of the Governor’s Office of Tourism. Notably, his influence reached the national stage at the first-ever White House Conference on Tourism.

Now, through **Improving Your Success**, Bob channels his extensive experience to elevate organizations. Specializing in the FISH! Philosophy, he brings infectious enthusiasm and humor to the forefront, transforming workplace cultures into vibrant, engaging environments.

Beyond work, he cherishes time with his beautiful wife of 39 years, Susan.

Watch this to see Bob in action!

Website: https://improvingyoursuccess.com/

Linkedin: https://www.linkedin.com/in/bob-phillips-customer-service/

Subscribe to Our Blog

Dive into the Deep End of Culture Transformation