FISH! Philosophy Programs — Streaming Culture Training for Teams

Why FISH! Actually Works

Most culture initiatives fade in a month. FISH! becomes how your team works.

You’ve probably seen it before: a big training day, a burst of energy… and a few weeks later, everything is back to how it was. The posters come down. The momentum is gone.

FISH! is different, for two reasons.

First, it doesn’t mandate change — it invites people in by example. When your team sees the four practices lived out, they choose to join in, because they can feel the difference it makes. No one has to be forced.

Second, it lasts because it becomes habit. Real culture change isn’t a one-time event — it’s a handful of small practices, repeated until they’re simply “how we do things here.”

That’s exactly what these programs are built to do. The film plants the idea. Trainer Tools helps your own people lead it. And the Complete library — Culture, Sticks, Tales, and For Leaders — keeps it growing through every season, one conversation at a time.

Invites participation instead of forcing it

Turns four simple practices into everyday habits

Customizable, ready-to-run facilitations without the guesswork

Sustains culture through seasons of change and new leadership

The Foundation

Four Simple Practices

Every FISH! program is built around a different approach to the four practices — easy to understand and powerful when they become habit.

Choose Your Attitude

There is always a choice about the way you show up — even when there’s no choice about the work itself.

Be There

Be fully present for the people and moments in front of you. Presence is the foundation of trust.

Make Their Day

Find small ways to brighten someone’s day. Little moments of thoughtfulness build lasting loyalty.

Play

Bring energy, creativity, and lightness to serious work. Play fuels engagement and fresh ideas.

Explore Every Program

Six Programs, One Culture Journey

Each program does a specific job — from sparking the idea to keeping it alive through every season. Here’s what each one is, who it’s for, and where it fits in your team’s transformation.

1The Spark · Introduce Available in: Essentials & Complete

FISH! Film Program

The cornerstone documentary — filmed at Seattle’s world-famous Pike Place Fish Market — that started the entire FISH! movement. It’s where every FISH! culture begins.

What’s Included

The full-length FISH! Film
Digital FISH! — The Guide
Digital FISH! Playbook
4 standalone chapter videos
FISH! Lite (short version)

Who It’s For

Everyone in your organization. It’s ideal for onboarding new hires, opening a culture conversation, or introducing the four practices to a team for the very first time — no facilitation experience required to press play.

Why It Matters

Lasting change starts with a shared experience. In about 18 minutes, the film gives your whole organization the same vocabulary — Be There, Play, Make Their Day, and Choose Your Attitude — so everyone starts on the same page.

How It Pairs

It’s the foundation the other five programs build on. Add FISH! Trainer Tools the moment you’re ready to lead your own sessions, and return to the film any time you onboard or re-energize a team.

Where It Fits

The very first step of the journey — the spark that plants the idea and earns buy-in before any deeper work begins.

2The Launch · Equip Available in: Essentials & Complete

FISH! Trainer Tools

A complete, step-by-step facilitation system that turns your own people into confident FISH! facilitators — no outside consultant required.

What’s Included

28 Trainer Tools videos
29 digital tools & resources
Printed Trainer Tools Facilitator Guide (ships in year one)

Who It’s For

The Culture Champion (or Champions) who will lead FISH! inside your organization — an HR leader, an L&D professional, a manager, or anyone ready to facilitate conversations around your organization's culture. Built to work for first-time facilitators and seasoned trainers alike.

Why It Matters

Showing the film provides inspiration and a shared experience, but real change comes from the conversations that you have before and after watching it. Trainer Tools removes the guesswork, handing your facilitator a ready-to-run roadmap instead of a blank page.

How It Pairs

It’s the natural next step alongside the film — the film plants the idea, Trainer Tools helps your people lead it. Together they make up Essentials: everything you need to launch FISH! on your own.

Where It Fits

Stage two — equipping your internal champion so the momentum from the film turns into real, relatable, tailored sessions.

3The Example · Lead Available in: Complete

FISH! For Leaders

The four practices seen through the lens of leadership — made for the people who set the tone everyone else follows.

What’s Included

6 leadership module videos
8 digital tools & resources
6 digital facilitator guides

Who It’s For

Whoever pops into your mind when you think of the term "Boss-Watching" - managers, directors, front-line leaders, and executives — anyone whose everyday example shapes the culture of the people around them.

Why It Matters

Without leadership buy-in, culture initiatives fail. When leaders genuinely Be There and Choose Their Attitude, permission to do the same ripples outward, creating emotional safe space. This program helps your leaders walk the talk.

How It Pairs

It works hand-in-hand with FISH! Sticks and FISH! Tales — the three Complete programs that reinforce each other best. Leadership sets the example, Sticks protects it through change over time, and Tales keeps it inspired.

Where It Fits

Stage three — aligning those at the top so the culture holds from all levels and angles, not mandated downwards and ignored from the top.

4The Anchor · Endure Available in: Complete

FISH! Sticks

A program about making culture stick — keeping an engaged, positive, productive team through leadership changes, reorganizations, market shifts, and business pivots.

What’s Included

The FISH! Sticks video
The FISH! Sticks customizable, ready-to-present PowerPoint
Digital Sticks Facilitator’s Guide
Digital Sticks Playbook

Who It’s For

Leaders and facilitators wanting to nurture the FISH! Philosophy within their teams or who are steering a team through transition — new management, a merger, restructuring, or any moment when “how we do things” is suddenly at risk.

Why It Matters

Culture is most fragile exactly when things change. Sticks gives you the tools to protect what you’ve built, so a reorg or a new boss doesn’t quietly erase months of progress. You'll also find that it helps newer team members assimilate into your culture.

How It Pairs

FISH! For Leaders, FISH! Sticks, and FISH! Tales are the trio that pairs best together: leaders model the culture, Sticks anchors it through change, and Tales reignites it. It’s the safeguard for everything the earlier programs build.

Where It Fits

Stage four — building your "culture moat" so that leadership changes, reorgs, and pivots don't affect how your people show up for each other, themselves, or the people you serve.

5The Proof · Inspire Available in: Complete

FISH! Tales

Real organizations putting FISH! to work — short documentary stories paired with conversation guides to spark ideas for your own team.

What’s Included

5 FISH! Tales videos
4 digital conversation guides

Who It’s For

Facilitators and teams looking for fresh inspiration — and proof that the practices work in the real world, across hospitals, retail, government, and beyond.

Why It Matters

Seeing the four practices come alive in organizations like yours makes them feel possible — and gives your team concrete, relatable examples to model their own efforts on.

How It Pairs

It rounds out the For Leaders · Sticks · Tales trio — the Complete programs designed to work in combination. Drop a Tale into a leadership session, or use one to re-energize a team after a stretch of change.

Where It Fits

Stage five — real-world proof and inspiration you can return to whenever the culture needs a fresh spark.

6The Long Game · Sustain Available in: Complete

FISH! Culture

The most comprehensive program in the library — an 11-session sustainment system of ready-to-run conversations that turns the four practices into a permanent, repeatable rhythm.

What’s Included

16 Culture videos across 11 sessions
Culture Audio Companion
10 customizable, ready-to-present PowerPoints
Printed Culture Facilitator’s Guide (ships in year one)
4 digital tools & resources

Who It’s For

Facilitators and team leaders ready to go all-in — turning FISH! from a one-time event into a structured rhythm that runs week after week, month after month.

Why It Matters

Most culture initiatives fade within a month. Culture is built to prevent exactly that, with multiple smaller conversations had over time and continue until the practices become simply “how we do things here.”

How It Pairs

Where every other program sparks, launches, or reinforces, Culture is the deep, structured system that sustains it all. Its 11 sessions and 10 customizable, ready-to-present PowerPoints turn everything you’ve introduced into a lasting habit.

Where It Fits

The capstone — the deepest, most ongoing commitment, for when you’re ready to make FISH! simply how your organization works.

Compare Plans

Find the Right Fit for Your Team

Start with a trial, launch with Essentials, or go all-in with Complete. Everything below is included for a full year.

Swipe to compare

What’s included	30-Day Trial$197 one-time	Essentials~~$1,800~~ $997 / year	★ Most PopularComplete~~$6,500~~ $1,497 / year
Every plan includes
Streaming portal access
Team PIN sharing access for your whole organization
Embed codes for your intranet or LMS
FISH! Film Program
FISH! Film
Digital FISH! — The Guide
Digital FISH! Playbook
4 standalone chapter videos
FISH! Lite (short version)
FISH! Trainer Tools
28 Trainer Tools videos
29 digital tools & resources
Printed Trainer Tools Facilitator Guide ships in year one
FISH! For Leaders
6 leadership module videos
8 digital tools & resources
6 digital facilitator guides
FISH! Culture — 11-session sustainment program
16 Culture videos
Culture Audio Companion
10 customizable, ready-to-present PowerPoints
Printed Culture Facilitator’s Guide ships in year one
4 digital tools & resources
FISH! Sticks
FISH! Sticks video
Digital Sticks Facilitator’s Guide
Digital Sticks Playbook
FISH! Tales
5 FISH! Tales videos
4 digital conversation guides
	Start Trial →	Get Essentials →	Get Complete →

Real Results

What Leaders Are Saying

★★★★★

“FISH! is one of the best films I’ve ever seen on working and relating to people.”

WL

Will Leinicke

Illinois Professional Development Partnership

★★★★★

“I can tell unequivocally that we would not be where we are today without FISH! This is the best money I’ve ever spent as a CEO of a hospital.”

SD

Susan Davis

CEO — Carolina Specialty Hospital

★★★★★

“Everyone, when they are hired here, gets a copy of the book, FISH!, and a Pete the Perch… FISH! is the blueprint for our attitude.”

AI

Adam Ipatzi

Realtor — Prudential California Realty

★★★★★

“FISH! is so much fun to watch, and the message is so important to hear, that I carry it with me wherever I go.”

KB

Ken Blanchard

Coauthor of The One Minute Manager

★★★★★

“The FISH! Philosophy is a natural fit for how we think and what our value systems are. The more we incorporate it into what we do, the better job we do and the better our patients do.”

NH

Dr. Nick Holekamp

Medical Director — Ranken Jordan Hospital

★★★★★

“The program built around the FISH! Philosophy is the most successful customer service effort we’ve ever had.”

DG

Donna Goings

Parkview Health System

★★★★★

“FISH! has become a key part of how we do business and we’ll never go back… The return on investment has been tenfold over just the impact on our bottom line.”

MR

Mark Ruffalo

President — California Harley-Davidson/Buell

Get Started

Ready to bring FISH! to your team?

Pick the plan that fits where you are today — you can always upgrade based on your needs.

Get Essentials — $997/yr Get Complete — $1,497/yr →

Want to try first? Start a 30-day trial for $197 →

Questions

Good to Know

Essentials is the foundation: the FISH! Film Program plus FISH! Trainer Tools — everything you need to launch FISH! and teach your people to run their own facilitations. Complete adds four more programs — For Leaders, Culture, Sticks, and Tales — giving you the full library to sustain culture over the long term, through leadership and across your whole organization.

For $197 (one time), you get 30 days of access to the FISH! Film, the digital Guide, and the digital Playbook. There’s no auto-billing — nothing renews automatically. When your 30 days are up, we’ll email you so you can choose Essentials or Complete to keep going.

Yes — in your first year, both Essentials and Complete include the printed Trainer Tools Facilitator Guide, shipped to you. Complete comes with the printed Culture Facilitator's Guide. The rest of the materials (videos, guides, playbooks, workbooks, and resources) are delivered digitally through the streaming portal. Renewals in following years are streaming and digital.

All materials are shipped from the United States. For domestic orders, your materials will be shipped for free and require signature proof of delivery. International orders require the customer to provide a valid FedEx or UPS account number to bill shipping and duties. Duties are assessed based on the manufacturing price of the products provided within the program. For all other physical materials, duties are assessed based on the purchase price.

Your subscription gives the facilitator — the person running your FISH! training — everything they need to lead sessions. Printed participant workbooks and handouts for the people going through the training are sold separately, because the right quantity depends entirely on your group size. Email customerservice@fishphilosophy.com and we can help you figure out exactly what you need.

Your subscription is licensed to your whole organization. A subscription comes with a team PIN you can share, plus embed codes so you can place the videos directly on your intranet or learning system. There’s no per-seat fee.

In very special situations, we can accommodate those who require USB and DVD versions of the videos. These components are being phased out and do not come with their own portal - just the videos.

Through your FISH! streaming portal. You can watch every video on demand, download the digital resources, and grab embed codes — all from one place, on any device, as often as you like throughout your subscription.

Because every plan gives you immediate access to digital content, all purchases are final and non-refundable. The trial doesn’t auto-renew, so there’s nothing to cancel — if you don’t choose a plan, access simply ends after 30 days.

Yes — the main, full-length FISH! Film is available in over 30 languages. If you buy the Essentials or Complete package and require access to another language, simply contact customer service with your organization's admin email and we will get you set up.

We’re happy to help. Email us at customerservice@fishphilosophy.com and we’ll get you everything you need to make the right decision for your team.

Build a Workplace Culture That People Don’t Want to Leave

Most culture initiatives fade in a month. FISH! becomes how your team works.

Four Simple Practices

Six Programs, One Culture Journey

FISH! Film Program

FISH! Trainer Tools

FISH! For Leaders

FISH! Sticks

FISH! Tales

FISH! Culture

Find the Right Fit for Your Team

What Leaders Are Saying

Ready to bring FISH! to your team?

Good to Know

Your culture is either growing or drifting.