After 25 years as a global leader in workplace culture—with roots in a fish market and a reach that now spans Fortune 500s, hospitals, classrooms, government agencies, and small businesses alike—one thing is clear: the world of work has changed. Radically.
And not just in surface-level ways like remote work policies or tech stacks. We’re talking about the emotional, physical, and cultural headspace people bring to work.
Here’s the truth we see on the ground, every day:
People aren’t speaking the same language anymore.
Teams say meaning and hear do more with less.
Leaders say vision and hear back maximize shareholder value.
Employees say impact and feel ignored.
Everyone's talking, but no one feels heard.
It’s no wonder culture feels harder right now. It is.
But here’s what hasn’t changed.
People are still people.
They still want to be seen.
They still want to matter.
They still want to belong.
That’s why FISH! still works.
One of the enduring strengths of the FISH! Philosophy is that it gives teams a common language.
Not corporate jargon. Not a policy.
A real language of behavior, joy, ownership, kindness, presence.
A shared set of cultural habits that actually feel human.
And whether you're a third-grade teacher, a warehouse team lead, a nurse, or a CEO, this truth holds:
You can’t build a strong organization on a divided culture.
You need a foundation everyone can stand on—together.
That’s what FISH! was built for.
It’s why we’re still here, 25 years later.
Not as a trend. But as a tool. A philosophy. A proven path forward.
And in this moment—where work is fragmented, fragile, and full of friction—FISH! is more essential than ever.
All we have to do is return to each other.
Return to people.
With a common language.
And just like that, the distance closes.
The understanding grows.
The teams connect.
And forward progress begins again.
We look forward to working with you on YOUR shared language, and your cultural success.
John
Book a call about a FISH! program for you here.
